Maruti Suzuki could be preparing a new affordable SUV aimed at buyers looking for the practicality and road presence of an SUV without spending a large amount. According to a recent report, the upcoming model could be positioned in the entry-level SUV segment and is expected to compete with popular models such as the Tata Punch and Hyundai Exter.
While headlines have pointed towards a Rs 6 lakh price tag, the available information suggests that this is an expected or estimated figure rather than an officially announced introductory price. Current reports indicate that the new Maruti SUV could be priced in the region of Rs 6.5 lakh to Rs 11 lakh, depending on the variant and specifications. Maruti Suzuki has not yet confirmed the final pricing.
The upcoming SUV is expected to occupy a space below Maruti Suzuki's existing compact SUVs and could become one of the company's most accessible SUV offerings. The strategy would allow Maruti to target customers who want to upgrade from a hatchback to an SUV while keeping the purchase cost relatively affordable.
The new model is expected to compete directly with the Tata Punch and Hyundai Exter, two established names in India's micro-SUV segment. Maruti's strong dealership network, relatively affordable maintenance and wide availability of service centres could give the new SUV an advantage when it eventually reaches showrooms.
However, the launch is not expected immediately. According to the latest report, Maruti Suzuki has not announced a specific launch timeline, with the model currently expected around the end of 2027. This means the vehicle remains some distance away from a confirmed market launch, and specifications could change before its official debut.
Maruti Suzuki has been steadily increasing its focus on SUVs as Indian buyers increasingly move away from traditional hatchbacks and sedans. Suzuki's own business presentation says the company plans to introduce seven new SUVs over the next five to six years, highlighting the importance of the segment to its future strategy.
The company already has several SUVs and SUV-inspired models in India, including the Fronx, Brezza, Grand Vitara, Jimny, Victoris and e Vitara. The e Vitara, launched in 2026, marked Maruti Suzuki's entry into India's electric SUV market, while the Victoris has strengthened its presence in the mid-size SUV category.
For the upcoming budget SUV, Maruti is likely to focus on affordability, fuel efficiency, practicality and everyday usability. Features such as a modern touchscreen infotainment system, connected technology, safety equipment and multiple powertrain options could help it appeal to younger buyers.
For now, buyers should treat the Rs 6 lakh figure as an expected price rather than confirmed information. Maruti Suzuki has not officially revealed the SUV's name, engine specifications, features or exact launch date. If the company manages to keep the entry price close to the Rs 6-7 lakh range, the model could become an important new contender in India's rapidly growing affordable SUV market.
