Bryan Johnson, the millionaire biohacker and founder of Project Blueprint, has built his public persona around one radical idea: don’t die. Yet in a twist that’s both philosophical and darkly humorous, Johnson recently admitted that he will, in fact, die—and likely in the most ironic way possible.
The Man Behind the Mission
At 47, Bryan Johnson is one of the most recognizable figures in the longevity movement. After selling his company Braintree to PayPal for $800 million, he redirected his wealth into a personal crusade to reverse aging. His daily regimen includes:
Spending $2 million annually on anti-aging treatments
Taking 50+ supplements a day
Undergoing plasma transfusions (including from his teenage son)
Following a strict vegan diet and biometric tracking
Sleeping by 8:30 PM and waking at 5 AM
His goal? To become the most biologically optimized human on the planet.
The Viral Confession
In May 2025, Johnson posted a cryptic message on X (formerly Twitter):
“I guarantee I'm going to die in the most ironic way possible. I hope you all enjoy.”
The internet erupted with reactions ranging from confusion to satire. Some speculated he might choke on a broccoli floret, others joked about him being left behind during the second coming. The irony wasn’t lost on anyone: a man who’s spent millions trying not to die now openly admits he will—and perhaps in a way that mocks his entire mission.
“Don’t Die” – The Documentary
Johnson’s journey is chronicled in the Netflix documentary Don’t Die, which explores his obsession with anti-aging and the philosophical implications of trying to outsmart death. It’s not just a health experiment—it’s a brand, a movement, and now, a cautionary tale.
The Deeper Message
While Johnson’s efforts have sparked both admiration and skepticism, his recent admission touches on something universal: the illusion of control. Despite all the data, diagnostics, and discipline, mortality remains inevitable.
As Kara Bettis Carvalho writes in Christianity Today, Johnson’s quest reflects a broader cultural obsession with autonomy and perfection. But stewardship of the body, she argues, is different from trying to master it.
What Comes Next?
Johnson has hinted at shifting focus from his company Blueprint to a new venture—his own religion called “Don’t Die”. Whether this is satire, branding, or genuine belief, it underscores his evolving view of life, death, and legacy.
Bryan Johnson may not escape death, but he’s succeeded in making us think deeply about it. His ironic confession isn’t a failure—it’s a reminder that even in the age of biohacking, humility might be the most human trait of all.