Ola Electric has taken a significant step towards sustainable mobility by deploying 1,000 e-scooters at the Maha Kumbh 2025 in Prayagraj, Uttar Pradesh. This monumental event, the world's largest religious gathering, is anticipated to attract over 400 million pilgrims, making efficient transportation essential . The initiative, running until February 26, 2025, aims to improve the travel experience for attendees while promoting eco-friendly solutions.
In collaboration with the organizers of Maha Kumbh, Ola's effort highlights the importance of sustainable transportation solutions in managing large-scale events . The deployment of e-scooters aims to reduce the environmental impact and ease mobility across the extensive Mela grounds.
Additionally, Ola has introduced the "Kumbh Sah’AI’yak" app, developed by कृत्रिम, India's first AI unicorn. This multi-language app provides personalized navigation and information, helping pilgrims navigate the Mela grounds while offering insights into the event's history, rituals, and attractions.
Bhavish Aggarwal, Founder of Ola, emphasized the initiative's significance, stating, “Maha Kumbh 2025 symbolizes India's rich traditions and aspirations for a tech-driven future. Our partnership shows how innovation and collaboration can manage large gatherings with smart, sustainable solutions”.
To further enhance mobility, Ola Consumer has also rolled out additional services, including EV shuttles, affordable cab rentals, and dedicated transit options at airports and railway stations .
These combined efforts by Ola aim to make travel more convenient for millions of pilgrims, demonstrating a successful blend of tradition and technology that supports both the environment and the cultural significance of Maha Kumbh .