India's largest multiplex chain, PVR Inox, has announced an ambitious expansion plan aimed at making the big-screen experience more accessible to audiences in smaller towns. The company plans to launch 300 affordable cinemas across India, with ticket prices starting at ₹175.
The initiative is designed to cater to movie lovers in Tier-2, Tier-3, and other emerging markets where access to modern cinema infrastructure remains limited. By introducing affordable ticket pricing, PVR Inox hopes to attract a wider audience and encourage more people to enjoy films on the big screen.
The new cinemas will be developed with a focus on cost efficiency while maintaining a comfortable and enjoyable viewing experience. The company aims to strike a balance between affordability and quality, ensuring that moviegoers receive modern amenities without the premium pricing associated with multiplexes in metro cities.
According to the company, the expansion reflects the growing demand for quality entertainment in smaller towns. As disposable incomes rise and regional cinema continues to gain popularity, PVR Inox sees significant growth potential beyond major urban centers.
The ₹175 ticket price is expected to make cinema visits more budget-friendly for families, students, and regular movie enthusiasts. Affordable pricing could also help increase footfalls during weekdays and support the theatrical business at a time when the entertainment industry is competing with streaming platforms.
The planned rollout of 300 cinemas is one of the company's biggest expansion initiatives in recent years. It is expected to create new employment opportunities while boosting local economies through increased commercial activity around cinema locations.
Industry experts believe the move could strengthen the theatrical ecosystem by bringing premium movie experiences to underserved markets. Smaller towns have shown increasing enthusiasm for both Bollywood and regional films, making them an attractive destination for multiplex operators.
With this expansion, PVR Inox aims to broaden its footprint across India while making cinema more accessible and affordable. If successfully implemented, the initiative could redefine movie-going in smaller towns and help bring the theatrical experience closer to millions of new audiences.
