The reality show The Traitors has become a hotbed of controversy, with one of its most talked-about feuds erupting between social media influencer Apoorva Mukhija, popularly known as Rebel Kid, and internet sensation Urfi Javed. What began as a sisterhood pact on-screen quickly spiraled into a public war of words, both on and off the show.
From “Behen Code” to Bitter Clash
In the premiere episode, Apoorva and Urfi bonded over a “Behen Code,” promising to support each other throughout the competition. However, tensions flared when Apoorva, emotionally overwhelmed after being denied a phone call to her family, snapped at Urfi for repeatedly questioning her breakdown. The confrontation escalated off-camera, with Apoorva later alleging that Urfi verbally abused her, saying, “Tumhari aukaat nahi hai mujhse baat karne ki”2.
Behind-the-Scenes Breakdown
Apoorva opened up in a YouTube video, revealing that she had entered the show after a fight with her parents and was already emotionally fragile. She claimed that Urfi’s comments made her feel humiliated and triggered her worst fears of being seen as “just an influencer” among celebrities.
Kalesh b/w Apoorva Mukhija (Rebel kid) and Urfi Javed
— Ghar Ke Kalesh (@gharkekalesh) June 22, 2025
pic.twitter.com/KqnRPlKLku
Urfi’s Counterattack: “It Was All Planned”
In a surprising twist, Urfi Javed responded by leaking screenshots of her chats with Apoorva, suggesting that the feud was premeditated for screen time. She claimed the two had discussed how their fight would play out and even planned to reconcile in post-show reaction videos. Urfi later deleted some of the posts but not before fans caught wind of the alleged strategy.
Public Reaction and Fallout
The feud has divided fans, with some sympathizing with Apoorva’s emotional vulnerability, while others criticize the duo for allegedly staging drama. The incident has also sparked broader conversations about influencer culture, mental health on reality shows, and the blurred lines between authenticity and performance.