Bilibili is a Chinese video platform that also offers an international service for overseas users and creators. Its international creator platform allows users to upload videos, view analytics and access creator opportunities. Bilibili's official FAQ says international users can upload videos through Bilibili Studio.
How to Use Bilibili
1. Create an account
Download the Bilibili app or use the international web service and register an account. After signing in, you can build your profile and start watching content.
2. Find content
You can browse videos covering entertainment, gaming, animation, technology, lifestyle and other categories. Bilibili's international service combines creator-generated content with other video programming, although availability varies by region.
3. Follow creators
If you like a channel, follow it to receive updates. Bilibili's bullet comments/danmu appear over the video at the relevant moment, creating a different viewing experience from YouTube.
4. Upload videos
For creators, Bilibili Studio provides the upload interface. The official international FAQ directs creators to Bilibili Studio for video uploads.
A typical workflow is:
Create account → Open creator studio → Upload video → Add title/description → Select category → Submit → Monitor analytics
Bilibili's creator documentation also describes an English-language international creator platform with uploading, analytics and translation features.
How Bilibili Monetisation Works
Bilibili does not have just one monetisation method. Its 2025 ESG report lists several creator-income channels, including advertising, live-streaming gifts, subscriptions, fan charging, paid courses, paid columns, e-commerce and creative incentive programmes. Nearly 3 million creators earned income through Bilibili's monetisation channels in 2025, according to the company's report.
Main monetisation options
1. Creator Incentive Program
Creators can receive rewards for eligible original content.
2. Advertising revenue
Eligible creators can participate in advertising-related revenue programmes. Bilibili's advertising programme allows qualifying videos to display platform advertising and generate creator income.
3. Live-streaming
Creators can earn through virtual gifts and other live-streaming features.
4. Fan support
Bilibili's Fan Charging feature allows viewers to financially support creators directly.
5. Paid content
Knowledge creators can monetize courses and paid columns.
6. Brand partnerships and commerce
Creators can also earn through branded content, advertising partnerships and e-commerce.
Bilibili Payout Terms
This is where creators should be careful: there is no universal official “$0.70 per 1,000 views” payout rate that applies to every Bilibili creator. Earnings can depend on the specific programme, country, content, eligibility, advertising and other factors.
For Bilibili's current domestic Creator Incentive information, the platform states that video incentive income is calculated using multiple factors including content value, popularity, user preference and vertical relevance. Its 2026 creator guidance says the basic video incentive has a ¥2,000 per-submission incentive ceiling, while advertising-share income is not subject to that same ceiling.
Payout schedule
Bilibili's 2026 creator guidance says incentive amounts can be automatically settled on the 2nd, 12th and 22nd of each month, with settlement completed within three days.
For its advertising revenue programme, Bilibili says the previous month's income is automatically settled each month, with withdrawal available after platform review, generally between the 5th and 10th.
The exact payout mechanism available to an international creator may differ from the Chinese domestic creator system, so creators should check the terms shown inside their Bilibili Studio account before relying on a particular payout figure.
Important Monetisation Rules
Creators should make sure their content is:
Original or properly licensed
Compliant with Bilibili's community rules
Free from copyright infringement
Not artificially boosted through fake views, likes or comments
Eligible for the specific monetisation programme
Bilibili's published Creator Incentive rules specifically prohibit artificial traffic such as fake views, reads, collections and bullet comments and can remove incentive eligibility for violations.
Bottom Line
Bilibili can be used similarly to YouTube for watching and uploading videos, but its monetisation system is more programme-based. Creators can potentially earn through incentives, advertising, fan support, live gifts, subscriptions, brand deals, paid content and commerce.
For someone starting from India, the safest approach is to create the account, open Bilibili Studio, check which monetisation programmes are actually available for your country/account, and read the displayed payout terms before investing heavily in content production.
